Google and Facebook are failing to remove scam online adverts even after fraud victims report them, a new investigation reveals.
Consumer group Which?
found 34 per cent of victims who reported an advert that led to a scam on Google said the advert was not taken down by the search engine.
Twenty six per cent of victims who reported an advert on Facebook that resulted in them being scammed said the advert was not removed by the social network.
A ‘reactive’ rather than proactive approach taken by the tech companies towards fraudulent content taken is ‘not fit for purpose’, Which?
The firms spend millions on detection technology but are falling short when it comes to taking down dodgy ads before they dupe victims, it claims.
Even if fake and fraudulent adverts are successfully taken down they often pop up again under different names, Which?
Tech giants like Google and Facebook make significant profits from adverts, including ones that lead to scams, according to the consumer champion.
Technology giants like Facebook make hefty profits from adverts, including ones that lead to scams, according how to make a penis enlargement device Which?
The consumer group reveals both Facebook and Google are failing to remove online scam adverts reported by victims
‘Our latest research has exposed significant flaws with the reactive approach taken by tech giants including Google and Facebook in response to the reporting of fraudulent content — leaving victims worryingly exposed to scams,’ said Adam French, Consumer Rights Expert at Which?.
‘Online platforms must be given a legal responsibility to identify, remove and prevent fake and fraudulent content on their sites.’
One scam victim, Stefan Johansson, who lost £30.50, told Which?
he had repeatedly reported a scam retailer operating under the names ‘Swanbrooch’ and ‘Omerga’ to Facebook.
Swanbrooch and Omerga were both approached for comment.
Another victim, Mandy, told Which?
she was tricked by a fake Clarks ‘clearance sale’ advert she saw on Facebook.
Social media giants could be fined £18 million, or 10 per cent of their global turnover, if they fail to protect their users from harm, under the Online Safety Bill
<div class="art-ins mol-factbox floatRHS sciencetech" data-version="2" id="mol-dbdc9200-a667-11eb-8c12-5fea1eb4c46b" website and Facebook 'fail to take action to remove online scams'