Index An index is another name used for the database utilized by a search engine. Indexes include information about all websites which Google (or any other search engine) could find. Search engines cannot index websites that aren’t listed in their index. Users won’t be able to find them. Indexes are the main source of information. It’s the index’s source data that determines the the importance of keywords. Search engines study the information to determine how often different elements occur in different situations. Also, search engines consider the factors that are connected to each other. The index doesn’t just contain URLs, Index but also the entire contents within the URL’s HTML code. The information garnered from this analysis is fed into Google’s algorithm to provide an updated assessment of the index data that tries to determine which content best meets which user intent. This assessment of content can be used to calculate Google search results or rankings. Indexes of countries globally operating search engines, such as Google typically have separate indexes for each market. Google has an index for the US (google.com) and one for Japan (google.co.jp) and so on. National indexes help the search engine to tailor Index its results to the preferences of users (including but not just to languages) of each market. This offers users a more relevant information resource and is more compatible with the content they are looking for. It is possible to base your results on the data of every market. However, this is an inferior approach and Index make it difficult for Index users to access the information they require. Although there are many international firms with high-ranking websites on various national indexes, as we show in our SEO World Rankings (see below) It is important to know the differences in rankings factors for index each country. Particularly, each index has its own search data. It’s difficult to base SEO and Index content marketing choices on actual user behavior without the data. Local indexes: The concept behind a local search engine index is the same as that of a country, but at a different level. Local indexes that allow users to search for Index specific services or areas within their area, are crucial. One of the most obvious examples is when searching for queries that include «near me» or something similar to «phone number taxi» for instance, in which users from Miami would clearly expect very different responses than those who are in Portland.